What is Conversion Rate Optimisation?
Conversion Rate Optimisation (CRO) is the process of improving the percentage of visitors on your website that take your desired action – whether that’s filling out a contact form, signing up to a newsletter, or purchasing a product. There are lots of aspects to consider in CRO – the user’s mentality, the layout and performance of your website, and ensuring the navigational flow of your website is logical. Ultimately, CRO involves looking for pain points in a typical customer/visitor journey on your website. There are various ways we can find this information such as analytics, website heatmaps, usability testing to name a few.
How do I know if my website is converting correctly?
A website conversion is the number of times a user completes your desired goal, divided by the volume of site traffic. As every industry is different, it’s hard to pinpoint an exact percentage that you should be converting at, however, Wordstream state that the median is around 2.35%.
What are the benefits of CRO?
The benefits of conversion rate optimisation are essentially limitless. The main benefits of course boil down to generating money and leads, however, CRO goes beyond that.
- Improve Conversion Rates
- Increase User Experience
- Eliminate Website Pain Points
- Helps You Understand Your Customers
- Improves Brand Perception
- Lowers Customer Acquisition Costs