What is local SEO?
Local search engine optimisation (SEO) helps your business achieve higher rankings in local search results. Depending on where a user performs their search, the results they receive will be different. For example, searching for ‘web designers near me’ or ‘web designers in March’ produce different search engine result pages (SERPs) depending on the searcher’s location.
Additionally, if your business is heavily reliant on local trade, it may be best to dedicate your time and money towards ranking well locally instead of nationally searched keywords.
How do we implement local search engine optimisation?
First off, we’ll audit your business information that’s across the web. It’s essential to ensure all of the information listed, such as opening times, services offered and your address, remain consistent and error-free. We’ll also optimise your Google My Business, Bing, and Yahoo Local profiles, or create them if missing.
After we’ve formed the basis of your local SEO outreach, we’ll delve into adding your website and business information to local business directories and relevant niche websites within your industry.
We’ll create business citations that reference your business name and address on an external website. For example, a citation could be a listing on your local Chamber of Commerce where your business information is referenced, but there is no link back to your website.
Finally, we’ll work on building up customer reviews on trustworthy platforms such as Google, Yell, and Facebook to improve the credibility of your business, as well as carry out a range of technical SEO tweaks and changes on your website.
What are the benefits of local SEO?
- Improve brand recognition locally
- Increase click-through rate
- Increase conversions
- Gather more reviews
- Outrank local competitors