What is technical SEO?
Search Engine Optimisation (SEO) is a broad term that essentially does what it says on the tin – optimises your website for search engines. However, one of SEO’s fundamental components is known as technical SEO, or also commonly known as on-site SEO.
Technical SEO ensures that all components that build up your website are done so in a way that allows search engines to read it’s content easily. A website that can easily be read by search engines usually means it’s easy to read by humans too, improving your website’s user experience.
There’s a whole range of tweaks we can make to your website that’ll help it rank better, including:
- Website speed optimisation
- Improve navigation flow
- Implement schema markup
- Fixing coding errors
- Eliminating duplicate content
- Optimising metadata
- Fixing broken links
- Running a crawl error report
- Implementing a redirect plan for 404’d pages
- Utilising robots.txt
- Optimising your website for mobile and tablets
- Creating an XML sitemap
- Using an SSL
Why is technical SEO important?
At the core of search engine algorithms is user experience. Google state that a ten-second page load speed can result in over a 120% increase in bounce rate. A one-second delay in mobile page loading time can lead to a 20 percent reduction in conversion rate, an 11% drop in page views, and a 16% decline in customer satisfaction.
What are the benefits of improving technical SEO?
- Improve user experience
- Improve search engine ranking
- Improve page load time
- Improve sitemap / page structure
- Decrease bounce rate