Amazon Image Guide

2 mins
Written By  Ben
Published On Wednesday 4th October

Images are a crucial part of your product listings on Amazon. They not only showcase your products but also influence customers' buying decisions. Amazon has specific guidelines for product images to ensure a consistent and user-friendly shopping experience. In this guide, we'll break down Amazon's Image Guidelines to help you create compelling and compliant product images.

Technical Requirements:

  1. Image Size: Amazon recommends images larger than 1,000 pixels on each side to allow for zoom functionality. This enhances sales. Images should be between 500 to 10,000 pixels on their longest side.
  2. File Format: Preferred image formats are JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or non-animated GIF (.gif).
  3. Quality: Images should be clear, unpixellated, and free from jagged edges.
  4. Quantity: Every product must have at least one image. Amazon recommends having at least six images and one video.

Main Product Images

  1. Accurate Representation: The main product image should realistically and professionally represent the product and not be a placeholder.
  2. Background: Use a pure-white background (RGB color values: 255, 255, 255) to maintain consistency across search and product detail pages.
  3. Size and Placement: The product should occupy 85% of the image frame, and there should be no text, logos, borders, or other graphics covering the product.
  4. Entire Product: Ensure the entire product is visible within the image frame, without cutting off any part.
  5. Accessories: Do not include accessories or props that aren't included with the purchase.
  6. Single Unit: Show only one unit of the product and any included accessories.
  7. Packaging: Exclude packaging unless it's an essential product feature.
  8. Mannequins: Do not show any part of a mannequin.
  9. Footwear: For shoes, show a single shoe, facing left, at a 45-degree angle.
  10. Clothing Accessories: Display clothing accessories flat with no model.
  11. Clothing (Adult Sizes): If the product is clothing in adult sizes, it must be on a standing model, not sitting, kneeling, leaning, or lying down. Diverse physical mobilities and models who use assistive technology should be encouraged.

All Product Images (Main or Otherwise)

  1. Accuracy: Images should accurately represent the product and match its title.
  2. Content: Do not include nudity or sexually suggestive content, whether through models or drawings.
  3. Children's Clothing: Show children's clothing flat with no model.
  4. Additional Information: Do not include customer reviews, claims (e.g., free shipping), or seller-specific information.
  5. Amazon Logos: Avoid any use of Amazon logos, trademarks, or anything similar to Amazon's branding.
  6. Amazon Badges: Do not include Amazon badges or anything confusingly similar.

By adhering to these guidelines, you can create product images that not only meet Amazon's requirements but also enhance your listing's appeal to potential buyers.

For more details, you can refer to Amazon's official guidelines and policies.

Remember, high-quality, compliant images can significantly impact your sales and customer satisfaction on Amazon. Need a hand? Check out or Amazon Image Optimisation service.

Written By  Ben
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