Google Websites To Be Turned Off In March 2024

In a significant update for businesses utilising Google Business Profiles, Google has announced that websites created using Google Business Profiles will be deactivated in March 2024. This move marks a shift in Google's approach to business websites, emphasising the role of the Business Profile itself. Businesses relying on these automatically generated websites are encouraged to transition to other website platforms to maintain their online presence. The move aligns with broader changes expected as part of the Google March 2024 Core Update, which is likely to impact how businesses leverage Google's tools for digital visibility. By focusing more on optimising their Business Profile, companies can ensure they remain discoverable and competitive in local search results.

The Deactivation and Its Impact

Businesses that have created websites through Google Business Profiles should note that these websites are fundamentally basic, deriving their content from the information available on the Business Profile. Post deactivation, any attempts to visit these sites will be automatically redirected to the corresponding Business Profile. However, this redirection is temporary, only lasting until June 10, 2024. After this date, visitors will encounter a "page not found" error.

Preparing for the Change

1. Domain Changes: Domains ending in .business.site and .negocio.site will be removed from Business Profiles in March. Business owners are advised to update their profiles to link to a new website.
2. Business Profile Continuity: Other aspects of your Business Profile will remain unaffected. Visitors will be redirected from the defunct website to the Business Profile, where they can access business information.
3. No Impact for Non-Users: If you don't have a website through a Google Business Profile, these changes do not pertain to you.

Leveraging Your Business Profile

Business Profiles remain a valuable tool for:

• Showcasing your business
• Sharing updates and important information
• Attracting customers with photos
• Providing contact details and links to other social platforms

How We Can Help

Our team is equipped to handle every aspect of this transition:

• Website Design and Development: Crafting a tailored WordPress website that resonates with your brand identity.
• Content Migration: Safely transferring existing content from your Google Business Profile website to your new WordPress site.
• SEO and Digital Marketing: Implementing SEO best practices and digital marketing strategies to enhance your online visibility.

Get Started Today

Don't wait until your Google Business Profile website is turned off. Contact us today to begin your transition to a powerful, customisable WordPress website. We're here to ensure your online presence is not just maintained but significantly enhanced through this change.