Castle Clothing Amazon Project

/ Project Introduction

About Castle Clothing

Castle Clothing are the owners of the TuffStuff and Fort brands and sell their garments through a distributor network.

Fort Workwear & TuffStuff is an extensive range of clothing and safety footwear which has been specifically created by Castle Clothing to provide you with quality, durability, and exceptional value for money.

Start Your Project
The Challenge
The Strategy
The Results
/ What We're Up Against

The Challenge

This client approached us and explained how they have been selling on Amazon for around 7 years and were interested in listing optimisation, A+ Content and adding additional products.

Having reviewed the Vendor account, we could see that there were going to be some challenges due to the listings having multiple sellers. There were many products already on the account & we could see that not all the data was displaying correctly and variations were made up of lots of seller contributions - which made it very messy & confusing.

We could see there was the opportunity to completely optimise all the listings / product ranges and ensure that all the content was appearing correctly.

/ What We Did

The Strategy

With multiple ranges & hundreds of products, we began creating batches and tasking ourselves with one range at a time.

We completely optimised all listings, created Amazon-friendly imagery and uploaded the brand new copy. Once this had been uploaded, we went through each product to see exactly what data had pushed through & what needed investigating. We opened the relevant cases with Vendor Support to ensure the copy was displaying correctly.

As this is a Vendor account, the variation process is different. We were able to create the relevant variation themes & submit the data sheets to Vendor Support to make sure all products were in the correct variations.

Once all the products were 100%, we then started creating A+ Content & Brand Stores for both Fort & TuffStuff. We took this opportunity to double-check all listings to see if any data had reverted - which is a common occurrence with Vendor.

We were also asked to look into some pricing issues & the Listing Quality Dashboard which we quickly deal with when any issues arise.

/ Project Outcome

The Results

There has been a significant uplift, based solely on listing optimisation. The account is still improving month on month, on purely organic sales alone.


  • 175% increase in Revenue
  • 183% increase in Sold Units
  • 35% Increase in Average Sale Per Order
/ Project Functionality

Features For Castle Clothing

Delving into the specifics, we equipped Castle Clothing with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.
A+ Content
Listing Optimisation
Product Image Optimisation
Product Listing
Storefront Creation

Such an easy business to deal with. Always prompt in replying, up for a challenge and results from their efforts have always been positive. Thoroughly recommend.

Castle Clothing

Rob Ansell
/ Our Portfolio Of Results

Similiar Projects

 Like what we did for Castle Clothing? Check out our range of other projects that are similar.
/ Let's Talk
Curious about how we can help
grow your business?

Get In Touch.