Dooleys Amazon Project

/ Project Introduction

About Dooleys

Dooley’s Original Cream Liqueur is a top-class cream liqueur that combines the delicate, melting texture of the finest cream with high-quality vodka. Whether enjoyed straightforward on the rocks or skillfully incorporated into cocktails or other sweet delicacies, Dooley’s is the cream liqueur for indulging and being indulged.

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The Challenge

The Strategy

The Results

/ What We're Up Against

The Challenge

Fully optimise product listing
Ensure all back-end data is up-to-date / accurate
Improve the overall listing copy and image graphics used

/ What We Did

The Strategy

Keyword research to ensure we are using the most relevant / high-volume organic keywords throughput the listing copy
Optimised product listings and focused on the key features of the product to make sure customers fully understand the product and what makes it different to similar products out there
Created a product variation to give customers a choice in flavours
Uploaded all back-end data to ensure this is all correct and accurately reflecting on the product detail page
Created product images & A+ Content to promote the brand further and bring the product detail page together

/ Project Outcome

The Results

Increase in Amazon orders
Improved traffic and impressions
Increase in organic ranking
Better user experience

/ Project Functionality

Features For Dooleys

Delving into the specifics, we equipped Dooleys with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.

A+ Content

Listing Optimisation

Product Image Optimisation

Product Listing

Storefront Creation