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Amazon Image Guide

Best practices for your Amazon product images

General Image Guidelines

  • 1000 x 1000 Pixels minimum size.
  • 1:1 square image.
  • Maximum file size is 10mb.
  • Products should fill 85% or more of the image frame, with limited whitespace in the background.
  • Fill the frame but also avoid cutting off the subject of your image.

Image 1:

  • Products should fill 85% or more of the image frame, with limited whitespace in the background.
  • Background needs to be pure white, which is RGB 255, 255, 255
  • The image can’t contain unnecessary graphics or text.
  • You can’t feature any sort of designs, including watermarks, on the images.

Image 2

  • Size image
  • Show relevant sizes in inches/ cm with solid black lines
  • Ideally on a white background for clarity

Images 3/4

  •  Alternative angles of product (ideally showing the features and benefits of the product). E.g. zip/ stitching/ how design is applied

Images 5/6

  • In use / lifestyle image 1 + In use / lifestyle image 2 (alternative angle)
  • Show the product being used with any relevant props.
  • Does not need to be on a white background

Image 7

  • If the item has branded packaging include an image of this as it helps with removing any non authorised sellers from the listing whilst also showing customers what they can expect to receive.

 

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