Gatwick Koi Website Redesign

/ Project Introduction

About Gatwick Koi

Gatwick Koi specialises in offering a large selection of handpicked Japanese Koi. Known for their quality and variety, they also engage customers through online auctions, providing a unique platform for Koi enthusiasts.

The project aimed to create a bespoke WordPress website powered by WooCommerce for Gatwick Koi, similar to the Methley Koi website but with added eCommerce and auction functionalities. The goal was to facilitate online sales of koi and dry goods, along with an auction feature for a more interactive buying experience.

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The Challenge

The Strategy

The Results

/ What We're Up Against

The Challenge

The primary challenge was to integrate WooCommerce effectively for online sales and auctions, ensuring a seamless and engaging user experience. The website needed to be visually appealing, functional, and equipped with features to facilitate easy product discovery and bidding.

/ What We Did

The Strategy

The development strategy for Gatwick Koi’s website included several key elements:

WooCommerce Integration for Online Sales: Utilising WooCommerce, the website was set up for the online sale of koi and dry goods. This eCommerce platform was customised to cater to the specific needs of Gatwick Koi’s inventory and customer base.
Auction Functionality: A WooCommerce auction filter was implemented, allowing customers to bid on koi. This feature added an exciting and dynamic aspect to the purchasing process, engaging customers in a competitive yet enjoyable shopping experience.
Enhanced Shopping Features: Advanced shipping rules, dynamic discount rules, and checkout funnels were incorporated to streamline the buying process. These features were designed to optimise the user journey from product discovery to final purchase.
Interactive Search and Engagement Tools: Live search and filterable search functionalities were integrated to make it easier for customers to find specific products. Including a blog, contact form, and technical SEO enhanced the website's interactive and informative value.
White Label Dashboard for Easy Management: A white label dashboard was set up for efficient website management by Gatwick Koi, ensuring they could easily update and maintain their online platform.

/ Project Outcome

The Results

The bespoke WooCommerce website for Gatwick Koi achieved several significant outcomes:

The integration of eCommerce and auction functionalities provided a robust and engaging platform for online sales, attracting a wider customer base and enhancing the buying experience.
Custom shopping features like advanced shipping and discount rules improved the efficiency and appeal of the online store, leading to increased customer satisfaction and sales.
The interactive search tools and informative blog enriched the website’s user experience, making it not just a sales platform but a resource for Koi enthusiasts.
Technical optimisations and the easy-to-manage dashboard ensured that the website was not only effective in reaching customers but also simple for Gatwick Koi to maintain and update.

Overall, the project successfully delivered a dynamic and user-friendly online platform for Gatwick Koi, enhancing its digital presence and supporting its expansion into online sales and auctions.

/ Project Functionality

Features For Gatwick Koi

Delving into the specifics, we equipped Gatwick Koi with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.

Advanced Shipping Rules

Automatic Image Optimisation

Blog

Checkout Funnels

Contact Form

Custom Post Types

Dynamic Discount Rules

Filterable Search

Live Search

Product Auctions

Technical SEO

White Label Dashboard