Elena Essex Web Design Project

/ Project Introduction

About Elena Essex

Elena Essex is an illustrator and entrepreneur based in Hove, UK, who combines her love for colour, wildlife, and family life into captivating puzzle designs. With a growing range of puzzle products, her brand reflects a personal journey infused with passion and creativity.

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The Challenge
The Strategy
The Results
/ What We're Up Against

The Challenge

The project aimed to create a new WooCommerce website for Elena Essex to sell her unique puzzle designs. A key objective was to implement custom functionality that allowed for flexibility in the eCommerce elements, catering to both direct sales and external Amazon links. The website needed to embody Elena's artistic spirit while providing a seamless shopping experience for customers.

/ What We Did

The Strategy

A tailored approach was taken to meet these requirements:

  • Custom eCommerce Functionality: The team developed a WooCommerce website with the capability to toggle eCommerce elements on and off. This innovative feature allowed Elena to switch between direct sales and geo-targeted Amazon URLs, providing flexibility in how her puzzles were marketed and sold.
  • Geo-Targeted Sales Options: Implementing geo-targeting for the 'Buy Now' buttons ensured that users were directed to the appropriate Amazon marketplace, enhancing the customer experience for international buyers.
  • Artistic Website Design: The design of the website mirrored Elena's artistic style, creating an engaging platform that showcased her puzzles in a visually appealing manner. This approach was vital in capturing the essence of her brand and the creative energy behind her products.
  • Integrated Marketing Tools: The inclusion of an Instagram feed and Mailchimp integration facilitated ongoing engagement with customers and fans. These tools were crucial in building a community around Elena's brand and keeping her audience updated on new puzzle designs and business developments.
/ Project Outcome

The Results

The outcomes of the website development were significant:

  • The custom WooCommerce site provided a flexible and user-friendly platform for Elena to sell her puzzles. The ability to switch between direct sales and external Amazon links catered to various customer preferences and expanded her sales reach.
  • The geo-targeted functionality improved the international shopping experience, leading to increased customer satisfaction and potentially higher sales from various regions.
  • The website's artistic design effectively conveyed Elena's brand identity, resonating with her audience and enhancing the overall appeal of her products.
  • The integration of social media and email marketing tools helped grow Elena's online community, foster customer loyalty, and maintain a dynamic connection with her audience.

This project successfully blended artistic expression with eCommerce functionality, creating a unique online presence for Elena Essex and her burgeoning puzzle business.

/ Project Functionality

Features For Elena Essex

Delving into the specifics, we equipped Elena Essex with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.
Automatic Image Optimisation
Contact Form
Currency Converter
Custom Post Types
Geo Location Based Content
Instagram Feed
Mailchimp Integration
Social Media Feed
Technical SEO
White Label Dashboard
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Let's Get Started

Ready to take the first step towards an exceptional online presence? Don't hesitate to reach out!
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