Bailey Ltd Website Redesign

/ Project Introduction

About Bailey Ltd

Bailey Ltd is a leader in bespoke innovative vehicle customisation, offering a range of high-quality aluminium and stainless steel solutions. With over 40 years in the industry, they have a strong reputation for excellence in design, fabrication, and fitting capabilities for commercial vehicles. Their commitment to quality and a comprehensive 'One Stop Shop' service sets them apart in the market.

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The Challenge

The Strategy

The Results

/ What We're Up Against

The Challenge

The challenge was to modernise Bailey Ltd's online presence. Their existing WordPress website was outdated in design and functionality, leading to a subpar user experience. The goal was to not only refresh the design but also enhance the website's functionality, particularly in showcasing its extensive product range and custom services.

/ What We Did

The Strategy

The team approached this project with a focus on a bespoke design and advanced functionality. Key strategies included:

Custom Design: A new design was created from scratch, ensuring a fresh, modern, and responsive interface that resonates with Bailey Ltd's brand identity and audience.
WooCommerce Integration: Utilised WooCommerce to showcase Bailey's range of products, allowing for a seamless eCommerce experience.
Advanced Custom Fields Integration: Combined Advanced Custom Fields with WooCommerce to create a unique functionality. This enabled Bailey Ltd to selectively toggle the eCommerce aspect for each product, offering a flexible "Call For Price" option on specific items.
Social Media Integration: Integrated a Facebook feed and an Instagram feed, facilitating increased engagement and real-time updates directly on the website.
Custom Vacancy Registration Form: Developed a bespoke form for vacancy registration, enhancing the user experience for job applicants and streamlining the recruitment process for Bailey Ltd.

/ Project Outcome

The Results

The redesigned website for Bailey Ltd resulted in a significant enhancement in both aesthetics and functionality:

Improved User Experience: The fresh design and streamlined navigation provided a much more engaging and user-friendly experience.
Enhanced Product Showcase: With WooCommerce and custom functionalities, Bailey Ltd can now effectively display and manage its product range, catering to diverse customer needs.
Increased Engagement: Social media integration has led to better engagement with the audience, keeping them updated and connected with Bailey Ltd's latest projects and offerings.
Efficient Recruitment Process: The custom vacancy registration form simplified the recruitment process, making it easier for candidates to apply and for Bailey Ltd to manage applications.

In summary, the new WordPress website not only revitalised Bailey Ltd's online presence but also provided them with the tools to efficiently manage their products and engage with their audience more effectively.

/ Project Functionality

Features For Bailey Ltd

Delving into the specifics, we equipped Bailey Ltd with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.

Advanced Shipping Rules

Automatic Image Optimisation

Checkout Funnels

Contact Form

Custom Post Types

Filterable Search

Gallery

Live Search

Social Media Feed

Technical SEO

White Label Dashboard