Performance & Prestige Website Project

/ Project Introduction

About Performance & Prestige

Performance & Prestige operates in the luxury automotive sector, specialising in sports, prestige, and 4x4 vehicles. Located near Downham Market in Norfolk, they bring years of experience in the performance car market, catering to enthusiasts and discerning buyers.

The project involved creating a bespoke WordPress brochure website for Performance & Prestige. The primary aim was to develop a platform that could showcase vehicle listings in an organized, searchable, and filterable format, enhancing user experience for potential buyers.

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The Challenge

The Strategy

The Results

/ What We're Up Against

The Challenge

Developing a website that effectively displayed a range of luxury vehicles while ensuring high functionality in terms of search and filter capabilities was the main challenge. The site needed to be visually appealing and technically sound to cater to an audience interested in high-end vehicles.

/ What We Did

The Strategy

Key elements of Performance & Prestige’s website development included:

Custom Vehicle Listings: Utilising custom post types and Advanced Custom Fields (ACF), the website was equipped to list vehicles in a detailed and structured manner. This setup allowed for a comprehensive presentation of each vehicle, including specifications and images.
Front-End Search and Filter Functionality: The website was designed to allow users to search and filter vehicle listings on the front end. This feature enhanced the user experience by enabling potential buyers to find vehicles that met their specific preferences easily.
Visual and Technical Optimisations: Automatic image optimisation was implemented to ensure fast loading times and optimal display of vehicle images. A gallery feature was included to showcase vehicles attractively. Technical SEO practices were applied to improve the site's search engine ranking.
Engagement and Management Tools: A blog section was added for updates and industry insights, a contact form for inquiries, and a white-label dashboard for easy website management by the client.

/ Project Outcome

The Results

The development of Performance & Prestige’s website led to several impactful outcomes:

The custom vehicle listing functionality provided an organised and user-friendly platform for showcasing luxury vehicles, improving the browsing experience for potential buyers.
The search and filter capabilities on the front end significantly enhanced the efficiency of the vehicle selection process, catering to the specific needs and preferences of users.
The technical optimisations ensured that the website was not only visually appealing but also performed well in terms of speed and search engine visibility, attracting more visitors.
Including a blog, contact form, and manageable dashboard contributed to increased engagement and streamlined website administration.

Overall, the project successfully delivered a sleek, functional website for Performance & Prestige, enhancing their digital presence in the luxury vehicle market and providing an optimal platform for vehicle listings and customer interaction.

/ Project Functionality

Features For Performance & Prestige

Delving into the specifics, we equipped Performance & Prestige with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.

Automatic Image Optimisation

Blog

Contact Form

Custom Post Types

Gallery

Technical SEO

White Label Dashboard