Voilà Pure Website Redesign

/ Project Introduction

About Voilà Pure

Voilà Pure represents the epitome of advanced, cruelty-free skincare. Committed to long-term skin health, their range of products addresses various skin concerns using environmentally friendly practices. Their approach to skincare is both ethical and effective, made evident in their use of 100% renewable wind energy and adherence to cruelty-free standards.

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The Challenge

The Strategy

The Results

/ What We're Up Against

The Challenge

Voilà Pure's previous WooCommerce website was clunky and not reflective of its minimalist, premium brand image. The objective was to redesign the website to provide a bespoke, user-friendly experience, focusing on their exclusive range of products. The website needed to incorporate advanced eCommerce functionalities while maintaining a clean, elegant design.

/ What We Did

The Strategy

The team deployed a series of tailored strategies to revamp Voilà Pure's online presence:

Bespoke Product Templates: Developed individual product templates for each featured product, fully customisable with Advanced Custom Fields (ACF) to match the brand's minimalist aesthetic.
eCommerce Enhancements:
- Implemented an Advanced Upsell Offers system (e.g., Buy 3 Get 1 Free).
- Integrated Mailchimp for marketing, offering discounts to subscribers.
- Added a review system capable of image/video uploads for enhanced customer interaction.
- Implemented real-time "Someone bought X product X minutes ago" notifications for dynamic upselling.
- Included Wishlist functionality and a "Send item to a friend" email feature.
Currency Converter: Enabled a seamless shopping experience for international customers.
Optimised Checkout: Customised the checkout process for better conversion rates, moving away from the default WooCommerce template.
Social Media Integration: Incorporated an Instagram feed to align with the brand's social media strategy.
Additional Functionalities: Introduced "Frequently Bought Together" and Q&A functionalities on product pages to enhance user engagement and inform purchasing decisions.

/ Project Outcome

The Results

The redesigned website for Voilà Pure achieved remarkable results:

Enhanced Brand Representation: The new, minimalist layout effectively communicated the brand's premium positioning and ethos.
Increased Engagement and Sales: Advanced eCommerce functionalities, coupled with optimised user experience, led to higher customer engagement and increased sales.
Improved User Experience: The bespoke product templates and optimised checkout process offered a seamless, intuitive shopping experience.
Effective Customer Interaction: Features like the review system, wishlist, and social media integration fostered more significant customer interaction and loyalty.
International Reach: The currency converter enabled easier access for international customers, broadening the market reach.

In conclusion, the team's expertise in creating a bespoke, feature-rich WooCommerce site allowed Voilà Pure to not only showcase their products elegantly and effectively but also to enhance their online sales and customer engagement significantly.

/ Project Functionality

Features For Voilà Pure

Delving into the specifics, we equipped Voilà Pure with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.

Automatic Image Optimisation

Blog

Checkout Funnels

Contact Form

Conversational Forms

Currency Converter

Custom Post Types

Dynamic Discount Rules

Instagram Feed

Mailchimp Integration

Product Bundles

Social Media Feed