Free Google Ads Credit

Starting a Google ads account? Grab some free credit!

Occasionally, most ad platforms offer incentives to help new businesses get started with their digital marketing. Google is doing just that at an enhanced level right now for anyone who doesn't already have an ads account with them. These incentives often come in the form of ad credits or promotional offers, enabling businesses to test out their platforms without significant upfront investment. However, it's important to remain cautious, as many small business owners have reported encountering deceptive schemes, such as the free website scam on Facebook, which promise free services but end up compromising security or extracting hidden fees. Staying vigilant and using verified platforms like Google Ads can help safeguard your business from such pitfalls while driving growth.

Because paid search ads are more accessible to target the right customer audience and allow easy tracking of impressions, clicks, and conversions, it's an excellent way for you to get some additional traffic to your website and analyse how well it works for you and help you generate a forecast of your ROI using the data provided.

But how do you get the credits on offer?

Google often has vouchers/coupons that give you free credit for a matched amount of spend. Currently, they are offering a £120 matched first spend coupon as well as their more normal £75 coupon that activates upon a set spend amount; links to both are below:

• £120 - Valid on a spend of £120
• £75 - Valid once a minimum advert spend of £20 is achieved

Google is also offering credits to small businesses during the COVID pandemic that have been advertising since the beginning of 2019, so if you qualify, look at your notifications because they'll advise of any credits you've been awarded there.