The Beach At Ben's Yard Web Project

/ Project Introduction

About The Beach Bens Yard

The Beach At Ben's Yard is a family-focused, pop-up beach event in Ely, offering a unique blend of beach relaxation and fairground excitement. Aimed at providing a convenient, fun-filled day out, it features a sandy beach area, paddling pool, and classic fairground rides.

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The Challenge
The Strategy
The Results
/ What We're Up Against

The Challenge

The client required a dynamic and user-friendly website to effectively manage event bookings. Key requirements included a system for users to book tickets for specific dates, generate QR codes for event entry, and provide information about attractions and events. The website needed to be intuitive, engaging, and reflective of the fun and vibrant nature of the event.

/ What We Did

The Strategy

The team employed a series of tailored strategies to meet these needs:

  1. WooCommerce Integration: Leveraged WooCommerce to create a bespoke ticket booking system. This allowed users to select dates, specify ticket quantities, and complete payments online.
  2. QR Code Functionality: Developed a system where QR codes were automatically generated and emailed to users upon payment, streamlining the entry process for the event.
  3. Custom Post Types: Implemented several custom post types for a variety of content, including ride and attraction listings, an event calendar, editable pricing options, and a food and drinks menu. This provided a highly organised and easily manageable website layout.
  4. User Account Creation: Enabled a feature for users to create accounts, enhancing the booking process and encouraging repeat visits.
  5. Client-Editable Content: Ensured that all aspects of the website were fully editable by the client, allowing for easy updates and changes as needed.
/ Project Outcome

The Results

The website for "The Beach At Ben's Yard" was a resounding success, evidenced by:

  • High Sales Figures: The event generated over £30,000 in sales within just 6 weeks, highlighting the effectiveness of the online booking system.
  • Enhanced User Experience: The intuitive design and seamless booking process provided a hassle-free experience for attendees, enhancing overall satisfaction.
  • Operational Efficiency: QR code generation for ticketing significantly streamlined the entry process, improving operational efficiency at the event.
  • Dynamic Content Management: The custom post types facilitated easy updates and management of event information, prices, and menus, ensuring that the website remained current and informative.
  • Impressive Conversion Rate: The token upsell initiative in checkout achieved a substantial 40% conversion rate, significantly enhancing overall sales figures and demonstrating the effectiveness of this strategic addition.
/ Project Functionality

Features For The Beach Bens Yard

Delving into the specifics, we equipped The Beach Bens Yard with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.
Automatic Image Optimisation
Checkout Funnels
Contact Form
Custom Post Types
Events & Meetings
Facebook Review Feed
Mailchimp Integration
Social Media Feed
Technical SEO
White Label Dashboard
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