The Equity Release Company Web Redesign

/ Project Introduction

About The Equity Release Company

The Equity Release Company, established in 2015, is a renowned independent specialist in equity release. They offer expert advice and a wide range of solutions, authorised and regulated by the Financial Conduct Authority (FCA) and registered with the Chartered Insurance Institute (CII) and Equity Release Council (ERC). Their commitment to providing informed, unbiased guidance has made them a trusted name in the industry.

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The Challenge
The Strategy
The Results
/ What We're Up Against

The Challenge

The Equity Release Company's existing website was outdated and not reflective of its professional stature in the financial sector. The goal was to overhaul their online presence with a bespoke, modern design that was both user-friendly and informative. The website needed to facilitate easy content updates by the client and incorporate effective calls to action (CTAs) to engage users and generate leads.

/ What We Did

The Strategy

Several key strategies were employed for the website redesign:

  1. Bespoke Website Design: Built a custom, modern website from the ground up, aligning with the professional image of The Equity Release Company.
  2. Easy Content Management: Ensured that the content across the site was easily manageable and updatable by the client, catering to the need for frequent updates in the dynamic financial sector.
  3. Team Custom Post Type: Implemented a custom post type for the team, allowing for a structured and professional presentation of team member profiles.
  4. Informative Content with CTAs: Developed various pages dedicated to equity release advice, integrating carefully placed CTAs to guide users toward taking actionable steps.
  5. FAQ and Price Page: Included comprehensive FAQ and pricing pages to enhance clarity and transparency for site visitors.
  6. Split Testing Conversational Forms: Conducted A/B testing with conversational forms versus traditional forms, implementing them in areas that showed positive user engagement and uptake.
/ Project Outcome

The Results

The redesigned website for The Equity Release Company led to significant improvements:

  • Enhanced Online Presence: The modern, bespoke design effectively communicated the company's expertise and credibility in the equity release sector.
  • Increased User Engagement: The strategic placement of CTAs and the introduction of conversational forms improved user interaction and lead generation.
  • Improved Content Management: The client's ability to easily update content ensured that the website remained current and relevant.
  • Clarity and Transparency: The FAQ and pricing pages provided users with clear, accessible information, enhancing trust and confidence in the company.
  • Optimised User Experience: The use of conversational forms, based on split testing results, led to a more engaging and practical user experience.

In conclusion, the comprehensive redesign of The Equity Release Company's website not only modernised their online presence but also significantly enhanced user engagement and the overall user journey, aligning perfectly with their professional image and industry standing.

/ Project Functionality

Features For The Equity Release Company

Delving into the specifics, we equipped The Equity Release Company with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.
Automatic Image Optimisation
Contact Form
Conversational Forms
Custom Post Types
Geo Location Landing Pages
Technical SEO
White Label Dashboard
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Ready to take the first step towards an exceptional online presence? Don't hesitate to reach out!
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