Starting a Google ads account? Grab some free credit!

From time to time most ad platforms offer incentives to help new businesses get started with their digital marketing, and Google are doing just that at an enhanced level right now for anyone that doesn’t already have an ads account with them.

Because paid search ads are easier to target to the right customer audience and allow easy tracking of impressions, clicks and conversions, it’s a great way for you to get some additional traffic to your website and analyse how well it works for you and help you generate a forecast of your ROI using the data provided.

But how do you get the credits on offer?

Google quite often has vouchers / coupons available that give you free credit to a matched amount of spend. Currently they are offering a £120 matched first spend coupon as well as their more normal £75 coupon that activates upon a set spend amount, links to both are below:

£120 – https://ads.google.com/intl/en_uk/lp/coupons/ – Valid on a spend of £120

£75 – https://ads.google.com/intl/en_gb/getstarted/ – Valid once a minimum advert spend of £20 is achieved

Google are also offering credits to small businesses during the Covid pandemic that have been advertising since the beginning of 2019, so if you qualify, take a look at your notifications because they’ll advise of any credits you’ve been awarded there: https://support.google.com/google-ads/answer/9803410