BNI Marshland Web Project

/ Project Introduction

About BNI Marshland

BNI Marshland, a prominent local business networking and referral organisation, sought a dynamic web presence to showcase its unique value proposition. Aimed at enhancing business growth through networking and referrals, BNI Marshland's website needed to reflect the professionalism and exclusivity of its services, while also being highly functional and user-friendly.

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The Challenge

The Strategy

The Results

/ What We're Up Against

The Challenge

The primary challenge was to create a WordPress brochure website that not only encapsulates the essence of BNI Marshland but also serves as a practical tool for its members. The website had to feature an exclusive custom post type to display group members efficiently, an intuitive contact form, and robust backend capabilities for smooth management. Emphasising the organisation's impressive track record of passing referrals and business opportunities was crucial. Additionally, ensuring high performance, swift load times, and seamless responsiveness across all devices was paramount.

/ What We Did

The Strategy

The team approached this project with a clear strategy, focusing on custom solutions and performance:

Custom Post Types: Developed bespoke post types to manage and display member profiles. This allowed for a more tailored experience, enabling users to easily find and connect with members.
Automatic Image Optimisation: Implemented to ensure fast loading times without compromising on visual quality. This was crucial for a professional look and feel, especially for a networking organisation.
Contact Form Integration: A straightforward, user-friendly contact form was added to facilitate easy communication, enhancing user engagement.
Technical SEO: Meticulous attention was given to technical SEO, ensuring the site ranks well in search engines and is easily discoverable by potential members.
White Label Dashboard: A custom, white-label dashboard was developed for ease of management, enabling the BNI Marshland team to maintain their website with minimal technical know-how.

/ Project Outcome

The Results

The launch of the BNI Marshland website marked a significant improvement in its online presence:

Increased Engagement: The custom member display led to a more engaging user experience, increasing the time spent on the site and the number of connections made.
Improved Performance: The site boasted faster loading times due to image optimisation and streamlined code, resulting in a lower bounce rate.
Enhanced Visibility: With focused SEO efforts, the website achieved better visibility in search engine results, leading to increased membership inquiries.
User-Friendly Management: The white-label dashboard allowed for effortless content updates and management, significantly reducing the need for external technical assistance.

This project exemplified the team's commitment to creating tailored, performant WordPress solutions that cater to specific client needs while adhering to best practices in web design and development.

/ Project Functionality

Features For BNI Marshland

Delving into the specifics, we equipped BNI Marshland with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.

Automatic Image Optimisation

Contact Form

Custom Post Types

Technical SEO

White Label Dashboard