FR Vincitore Website Redesign

/ Project Introduction

About FR Vincitore

FR Vincitore is at the forefront of equestrian safety, offering a revolutionary product in the form of their patented quick-release reins. These reins, designed with cutting-edge technology, prioritise both rider safety and horse welfare, marking a significant advancement in the equestrian world.

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The Challenge
The Strategy
The Results
/ What We're Up Against

The Challenge

FR Vincitore's existing WooCommerce website was not reflective of the innovative nature of its product and lacked functionality, particularly in terms of product variations and trade customer management. The goal was to create a bespoke, user-friendly website that could handle a complex range of product options and offer a streamlined experience for both retail and trade customers.

/ What We Did

The Strategy

The team employed several key strategies for the website redesign:

  1. Bespoke WooCommerce Design: Developed a custom-designed WooCommerce site from scratch, ensuring it was fully customisable and aligned with FR Vincitore's brand.
  2. Trade Functionality: Implemented a system allowing users and businesses to apply for trade membership via a custom registration form. Once approved, these members gained access to discounted pricing.
  3. Product Variations Management: Designed the site to effectively handle over 250 different product options across FR Vincitore's range, ensuring a seamless user experience for customers browsing and purchasing products.
  4. Instagram Feed Integration: Incorporated an Instagram feed to enhance social media presence and engagement directly on the site.
  5. Optimised Checkout Experience: Customised the WooCommerce checkout process, including dynamic upsells, to enhance user experience and increase sales potential.
  6. Blog Integration: Added a blog section to provide valuable content, updates, and engage more with their audience.

/ Project Outcome

The Results

The redesigned website for FR Vincitore achieved impressive results:

  • Enhanced User Experience: The new website's intuitive design and functionality significantly improved the customer journey, particularly in managing the extensive range of product variations.
  • Increased Trade Engagement: The custom trade membership functionality led to an increase in trade customer registrations and sales.
  • Elevated Brand Presence: The bespoke design and integrated social media feed effectively communicated the revolutionary nature of FR Vincitore's product, aligning with its brand image.
  • Improved Sales Process: The optimised checkout experience with dynamic upsells contributed to an increase in average order value and overall sales.
  • Content Engagement: The addition of a blog created an avenue for ongoing customer engagement and education about the product's unique features and benefits.

In conclusion, the bespoke WordPress and WooCommerce solution provided FR Vincitore with not just a website makeover, but a robust, efficient, and engaging online platform, enhancing both their customer experience and business operations.

/ Project Functionality

Features For FR Vincitore

Delving into the specifics, we equipped FR Vincitore with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.
Automatic Image Optimisation
Checkout Funnels
Contact Form
Custom Post Types
Dynamic Discount Rules
Instagram Feed
Mailchimp Integration
Technical SEO
White Label Dashboard
Wholesale Pricing
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