GGO Driving School Website Redesign

/ Project Introduction

About GGO Driving School

GGO Driving School, based in Cambridgeshire and West Norfolk, provides driving lessons with a focus on safe, efficient learning techniques. They boast a high first-time pass rate for their learners, differentiating themselves in the driving education sector.

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The Challenge
The Strategy
The Results
/ What We're Up Against

The Challenge

The goal was to transform their outdated website into a modern, user-friendly WordPress brochure site that accurately represents their brand and makes content updates straightforward for the client.

The main challenge was overhauling a clunky and dated website to provide an improved user experience (UX) while enhancing the site's functionality and SEO performance.

/ What We Did

The Strategy

  1. Bespoke WordPress Design: Developed a custom WordPress site, focusing on ease of navigation and appealing aesthetics.
  2. "Latest Passes" Custom Post Type: Implemented a custom post type for showcasing recent student successes, enabling easy updates by the client.
  3. Service-Specific Pages: Created dedicated pages for each driving service offered, providing clear, detailed information for potential learners.
  4. SEO-Focused Landing Pages: Developed location-based landing pages for each service to boost local SEO and attract learners from specific areas.
  5. Interactive Features: Integrated an Instagram feed, live chat, and Google review feed to engage visitors and build trust.
/ Project Outcome

The Results

  • Enhanced Online Presence: The new website's modern design and improved UX significantly raised the school's online profile.
  • SEO Improvement: Location-based landing pages contributed to better search engine visibility, attracting more learners from targeted areas.
  • Increased Engagement: Interactive features like live chat and social media feeds improved user engagement and facilitated better communication with potential customers.
/ Project Functionality

Features For GGO Driving School

Delving into the specifics, we equipped GGO Driving School with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.
Automatic Image Optimisation
Contact Form
Custom Post Types
Geo Location Landing Pages
Google Business Review Feed
Instagram Feed
Technical SEO
White Label Dashboard

It has been great to work with the team and they listened to my requests and suggestions and helped with what would and wouldn’t work and made sure I was happy with the finished product. Would recommend to everyone. Thank you

GGO Driving School

Anthony Georgiou
/ Let's Talk
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