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Sunlounger Website Redesign
/ Project Introduction
About Sunlounger
Sunlounger is an independent travel agency known for its wide range of holiday offerings and expert travel advice. With a team experienced in global travel, Sunlounger stands out for its ability to provide personalised holiday experiences across continents, catering to diverse travel desires.
The Challenge
The Strategy
The Results
/ What We're Up Against
The Challenge
The goal was to revamp the Sunlounger website, focusing on creating a user-friendly platform where customers could easily explore and filter holiday offers. A key objective was to design an ultra-responsive site with custom post types for holiday offers and team members, ensuring an exceptional user experience (UX) for holiday seekers.
/ What We Did
The Strategy
The approach involved several key elements:
- Custom Post Types for Holiday Offers: The website was equipped with custom post types specifically designed for showcasing holiday offers. This feature was central to organising and presenting the wide array of travel options available, making it easy for users to browse and select their preferred holiday destinations.
- Advanced Filtering with Custom Taxonomies: Extensive custom taxonomies were used to enable users to filter holidays by various criteria like continent, country, and airport. This sophisticated filtering system was designed to refine the search process, allowing customers to quickly find holiday offers that matched their specific requirements.
- Responsive Website Design: A major focus was on ensuring the website was ultra-responsive, providing a seamless UX across various devices. This responsiveness was crucial in catering to the modern traveler who often plans and books holidays on the go.
- Meet the Team and Branch Finder Functionality: A 'meet the team' custom post type was created, establishing a bidirectional relationship with the 'branch finder' custom post type. This unique functionality linked team members to specific branches, personalising the user experience and facilitating direct customer-agent interactions.
/ Project Outcome
The Results
The redesigned Sunlounger website achieved several impactful outcomes:
- The implementation of custom post types and advanced filtering dramatically improved the ease with which users could find and request quotes for holidays, leading to a more satisfying and efficient user journey.
- The responsive design ensured that the website delivered a consistent and engaging experience across all devices, crucial for capturing the attention of the modern, mobile-centric traveler.
- The 'meet the team' and 'branch finder' features added a personal touch to the website, allowing customers to connect with travel specialists directly. This human element enhanced the overall service experience, fostering trust and loyalty among customers.
Overall, the project successfully transformed Sunlounger’s online presence, making it a go-to platform for travelers seeking personalized, hassle-free holiday planning.
/ Project Functionality
Features For Sunlounger
Delving into the specifics, we equipped Sunlounger with a suite of bespoke tools, each selected and crafted to ensure seamless operations and enriched user interactions. Explore the unique functionalities that now defines their website.
Automatic Image Optimisation
Blog
Contact Form
Custom Post Types
Filterable Search
Gallery
Live Chat
Live Search
Mailchimp Integration
Technical SEO
White Label Dashboard
/Kickstart Your Project
Let's Get Started
Ready to take the first step towards an exceptional online presence? Don't hesitate to reach out!
/ Our Portfolio Of Results
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