Tickners Trailers Web Design Project

At Chaos, we recognised the need for a ground-up digital renovation to propel Tickners Trailers into the modern web era. Our strategy was twofold: enhance functionality while elevating user experience. We initiated the transformation by constructing a bespoke website using Oxygen Builder, a tool known for its flexibility and lightweight output, ensuring a quick-loading website that performs as efficiently as Tickners' own trailers.

Understanding the importance of showcasing their impressive range, we engineered a custom post type specifically for their trailers. This allowed for a streamlined process, where each trailer could shine with detailed information and imagery, easily updatable by the Tickners team. Similarly, we developed another custom post type for their extensive dealer network, enabling potential customers to connect with dealers effortlessly.

Our design ethos was 'mobile-first', recognising that the majority of users now interact with content on the go. We ensured that the new site's design was not only responsive but also intuitive, providing a seamless experience across all devices.

Additionally, we introduced a customised admin panel, branded to reflect Tickners Trailers’ identity, which simplifies website management and echoes the quality of their brand.

To round off our comprehensive strategy, we implemented a robust 301 redirect plan, guaranteeing that the transition to the new website would retain the SEO equity of the old site and provide visitors with a seamless browsing experience, with no dead ends or lost trails.